Behind the scenes of Europe’s biggest Asian wedding show
Exhibitors from around the UK gathered to flaunt their latest creations, from expensive jewellery to the latest bridal designs. Photography by Saima Khalid
Budding brides and grooms came in large numbers to visit the National Asian Wedding Show, Europe’s largest Asian wedding exhibition, on November 20 in London.
Hundreds of exhibitors gathered inside the Novotel West in Hammersmith, showcasing the latest in jewellery and clothing designs.
At the centre of the show was a fashion catwalk which showcased some of the UK’s leading bridal and groomswear designers. The UK wedding industry is worth £14.7bn per year with the average cost of Asian nuptials estimated at £20,000-£30,000. A sizeable proportion of those budgets are spent on bridal clothing and jewellery.
Hyphen went backstage and followed Mirza Miah, head stylist and co-founder of Asian Bridal Gallery, to capture some of the day’s highlights
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