The UK’s biggest pre-Ramadan retail event returned for its seventh year at the ExCel centre in east London on 25 February. The London Muslim Shopping Festival, which attracted more than 20,000 attendees over two days, featured leading brands selling Muslim-friendly fashion, beauty and food products.
Here are some of the highlights.
Havva Murat is the co-owner of Sultanesque, a London-based online retailer of handmade Turkish jewellery. She sources gems from around the world for use in designs inspired by centuries-old Ottoman motifs. Photographed for Hyphen by Amaal Said Dami Taiwo, owner of Laiq Lounge, sells contemporary modest wear for women with a minimalist aesthetic. One of Taiwo’s bestsellers is the Mariah Midaxi Dress, made from snakeskin-textured vegan leather, priced at £195. Photographed for Hyphen by Amaal SaidCreation Lylena is a traditional French fashion house, specialising in intricate hand-crafted designs. The label includes traditional Algerian styles, including this black velour blazer with gold gemstone embroidery, priced at £500. Photographed for Hyphen by Amaal SaidFatima Khan’s passion for Islamic architecture shines through the detailed images of holy sites she produces under the brand name of Khalq. The original painting of Mecca, centre, was priced at £7,500, but smaller prints are available from £80. Photographed for Hyphen by Amaal Said
